radio

Audio’s ‘Mid-fluencers’ Prove Trust Beats Fame

Smart radio operators have known it doesn't have to be the biggest name on the dial, just the one the audience trusts. Now podcasts are discovering that mid-sized, expert-led shows convert for advertisers at lower costs than celebrity programs, much like local hosts.

Radio Ink·October 27, 2026· 833 reads·Source: Radio Ink

Audio’s ‘Mid-fluencers’ Prove Trust Beats Fame

Read the full story: Radio Ink

833 reads

#radio

Original source

Read the full story at Radio Ink

https://radioink.com/2026/10/27/audios-mid-fluencers-prove-trust-beats-fame/

More from radio

The Map To Radio’s Rising Stars Returns For 2027: Nominate Now

For radio’s future, the time is now. Somewhere in your building is a young talent, programmer, seller, or digital creator whose results are already outpacing their years, and Radio Ink’s 2027 “30 And Under Superstars” list is the place to put their name forward.

8 Advertiser Myths About AM/FM Meet Real Radio Data

Advertisers are working from an outdated picture of radio. A side-by-side of what brands believe about AM/FM and what Nielsen, Edison Research, and LeadsRx data show finds big gaps on reach, audience share, in-car listening, and return on investment, with the perception coming up

Smart Speaker Growth Flattens as Apple and AI Push Ahead

Smart speakers gave radio a foothold in the home, and a new forecast says that foothold is holding steady rather than expanding. Apple and more capable AI could shift where listeners tune in next, with connected TVs already gaining ground for AM/FM streaming.

Home