8 Advertiser Myths About AM/FM Meet Real Radio Data
Advertisers are working from an outdated picture of radio. A side-by-side of what brands believe about AM/FM and what Nielsen, Edison Research, and LeadsRx data show finds big gaps on reach, audience share, in-car listening, and return on investment, with the perception coming up

Advertisers are working from an outdated picture of radio. A side-by-side of what brands believe about AM/FM and what Nielsen, Edison Research, and LeadsRx data show finds big gaps on reach, audience share, in-car listening, and return on investment, with the perception coming up short each time.
Read the full story: Radio Ink


