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8 Advertiser Myths About AM/FM Meet Real Radio Data

Advertisers are working from an outdated picture of radio. A side-by-side of what brands believe about AM/FM and what Nielsen, Edison Research, and LeadsRx data show finds big gaps on reach, audience share, in-car listening, and return on investment, with the perception coming up

Radio Ink·October 27, 2026· 223 reads·Source: Radio Ink
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8 Advertiser Myths About AM/FM Meet Real Radio Data

Advertisers are working from an outdated picture of radio. A side-by-side of what brands believe about AM/FM and what Nielsen, Edison Research, and LeadsRx data show finds big gaps on reach, audience share, in-car listening, and return on investment, with the perception coming up short each time.


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Read the full story at Radio Ink
https://radioink.com/2026/10/27/8-advertiser-myths-about-am-fm-meet-real-radio-data/

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