Would Your Listeners Miss Them?
(John Shomby) Podcasting may have just put numbers to something radio has known for decades: people come back for people. In a recent study, 82% of respondents who had a favorite podcast said the host was a major part of, or the only reason for, listening.

(John Shomby) Podcasting may have just put numbers to something radio has known for decades: people come back for people. In a recent study, 82% of respondents who had a favorite podcast said the host was a major part of, or the only reason for, listening.
Read the full story: Radio Ink


