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Would Your Listeners Miss Them?

(John Shomby) Podcasting may have just put numbers to something radio has known for decades: people come back for people. In a recent study, 82% of respondents who had a favorite podcast said the host was a major part of, or the only reason for, listening.

Radio Ink·October 6, 2026· 102 reads·Source: Radio Ink
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Would Your Listeners Miss Them?

(John Shomby) Podcasting may have just put numbers to something radio has known for decades: people come back for people. In a recent study, 82% of respondents who had a favorite podcast said the host was a major part of, or the only reason for, listening.


Read the full story: Radio Ink

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Read the full story at Radio Ink
https://radioink.com/2026/10/06/john-shomby-would-your-listeners-miss-them/

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