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Sydney Sweeney-backed sports betting platform hits $2BILLION valuation after naked ad campaign

Sydney Sweeney may have been publicly crucified for stripping off to promote sports prediction platform Novig last month, but it looks like the actress is having the last laugh.

ShowBiz·October 2, 2026· 127 reads·Source: ShowBiz
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Sydney Sweeney-backed sports betting platform hits $2BILLION valuation after naked ad campaign

Sydney Sweeney may have been publicly crucified for stripping off to promote sports prediction platform Novig last month, but it looks like the actress is having the last laugh.


Read the full story: ShowBiz

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Read the full story at ShowBiz
https://www.dailymail.com/tvshowbiz/article-16179011/Sydney-Sweeney-novig-two-billion-valuation.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

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