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Share Your Strategy

(Bob Lawrence) Does everyone in your building truly understand your station brand? Even more importantly, are they able to articulate that to clients? It is always disconcerting to talk with sellers whose understanding doesn’t go much beyond some format generalities.

Radio Ink·November 12, 2026· 134 reads·Source: Radio Ink
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Share Your Strategy

(Bob Lawrence) Does everyone in your building truly understand your station brand? Even more importantly, are they able to articulate that to clients? It is always disconcerting to talk with sellers whose understanding doesn’t go much beyond some format generalities.


Read the full story: Radio Ink

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Read the full story at Radio Ink
https://radioink.com/2026/11/12/bob-lawrence-share-your-strategy/

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