radio
Parenti, Martinez Address Radio’s Spanish-Language Spend Gap
68 million Hispanics in the US, but only five percent of ad budgets. On the latest NASBA Broadcast Advocate podcast, Radio Ink President and Publisher Deborah Parenti and New Mexico broadcaster Matt Martinez dig into that gap, and into how radio remains a lifeline.
68 million Hispanics in the US, but only five percent of ad budgets. On the latest NASBA Broadcast Advocate podcast, Radio Ink President and Publisher Deborah Parenti and New Mexico broadcaster Matt Martinez dig into that gap, and into how radio remains a lifeline.
Read the full story: Radio Ink
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Original source
Read the full story at Radio Ink
https://radioink.com/2026/07/22/parenti-martinez-address-radios-spanish-language-spend-gap/
