Can Radio Ads Drive Online Sales? Katz Tracks The Results
The road from the car radio to the online shopping cart is getting easier to trace. Katz Radio Group's latest case study follows an experiential brand's summer radio campaign and the website visits, product views, and modeled purchases that tracked alongside its spots.

The road from the car radio to the online shopping cart is getting easier to trace. Katz Radio Group's latest case study follows an experiential brand's summer radio campaign and the website visits, product views, and modeled purchases that tracked alongside its spots.
Read the full story: Radio Ink


